Managing an eyewear brand across the Americas involves taking important decisions about how sales reps’ teams present collections. For Samia, General Manager for Caroline Abram eyewear, equipment choices rely on 30 years of experience in the optical industry and a special preference for one sample bag’s brand.
An industry expert's perspective
Samia’s journey began in France three decades ago before evolving over 20 years in the United States. Starting her career as a sales representative, she advanced through various management positions at multiple optical brands. She has witnessed firsthand how professional equipment impacts sales performance and brand presentation.
“According to my experience, the brand Bag PRO is closely linked to the world of optic.” Samia explains.
“I have always heard about Bag PRO’s bags and accessories in this sector and, even in my first job, our sales teams were equipped with Bag PRO.”
This strong reputation in the industry shows a common challenge for optical brand managers: finding bags and display solutions that protect valuable frames, are light enough for daily use, and look professional for premium brands.
The strategic switch back to Bag PRO
When Samia arrived in the United States, her employer initially chose a different equipment solution. However, she made a decisive change as soon as she gained authority over equipment decisions:
“As soon as I had the opportunity to choose my own equipment, I switched to Bag PRO.”
To manage a team of seven sales representatives, Samia selected the Pro B.8 model for her field team.
The reason? Practical performance that matters daily: “It is light, and our trays perfectly fit the bag.”
For optical sales representatives making multiple client visits per day, weight becomes a performance multiplier affecting productivity, travel compliance, and professional presentation.
The wrong equipment can mean physical fatigue, disorganized presentations, and damaged inventory.
Dual solutions: Field teams and Showroom presentation
While the Pro B.8 serves Samia’s traveling representatives, she chose the Pro B.7 mix (combining optical and sunglasses capacity) for a different purpose: her showroom.
“It holds my latest selection, and it allows me to easily move it around the showroom,” Samia notes.
“In a certain way I could say that my Pro B.7 is both a bag and an essential piece of furniture of my showroom.”
This dual functionality addresses a common challenge in optical brand management: creating flexible display solutions that adapt to different configurations: whether showroom layouts, trade show booths, or pop-up retail environments.
The Pro B.7 is an elegant display fixture that can transform into a transport solution, with no need for frame transfers between systems.
For showroom managers, this versatility means quickly refreshing displays, creating themed collections, or showcasing new arrivals without disrupting entire layouts.
Why Quality, Lightness, and Reliability matter
Throughout her career managing optical sales teams, Samia has identified three critical equipment attributes that separate professional-grade solutions from consumer products:
“I choose Bag PRO because of the quality of its products, their lightness (which is essential for me and my colleagues) and their reliability.”
Quality construction means equipment withstands years of daily professional use without failures that disrupt sales operations or damage inventory.
Lightness directly impacts daily performance by reducing physical strain.
Reliability is a significant financial consideration when equipping entire sales teams. When equipment across a team fails, replacement costs can be difficult for the company.
A recommendation built on three decades
Samia’s 30-year industry perspective gives particular weight to her equipment recommendation. She has witnessed trends, seen brands enter and exit the market, and observed which solutions perform under real-world conditions over extended periods.
“The brand delivers on its promises, and I am happy to recommend Bag PRO bags!“ she concludes.
For optical brand managers making infrastructure investments, this sustained validation from an executive who depends on equipment performance to achieve sales targets carries significant credibility. When someone with three decades of experience specifically recommends quality and reliability, it reflects genuine value delivery tested across diverse conditions and requirements.
Equipping your optical sales team
Bag PRO’s specialized focus on optical industry needs means their products address specific challenges eyewear professionals face daily. The Pro B.8 and Pro B.7 models represent purpose-built solutions designed with deep understanding of how optical sales actually works – from field representatives to showroom environments to trade show presentations.
Ready to equip your optical sales team with professional-grade transport and display solutions?
Explore Bag PRO’s complete range of eyewear bags designed specifically for optical industry professionals, from individual representatives to multi-person teams.
